Scientific Advertising
RM47.59 RM52.94
By Hopkins Claude
Paperback – English
ISBN: 1603866361
EAN: 9781603866361
Publisher: MERCHANT BOOKS
Publication Date: 12/02/2014
Pages: 88
Dimension: 22.86cm x 15.24cm x 0.53cm
Age Group: NA to NA
Grades: Not Applicable to Not Applicable
Lexile Level: 0
Award: –
About Author:
Hopkins, Claude
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Categories:
Business & Economics – Advertising & Promotion
Business & Economics – Marketing – General
Also Available In:
Hardcover (01 Feb 2014)
Paperback (02 Jul 2012)
Paperback (22 Jan 2016)
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Description
By Hopkins Claude
Paperback – English
This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business
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